Retro Road Shoe Ads: 1994 Sidi

Retro Road Shoe Ads: 1994 Sidi

Today we continue our sought after series, Retro Cycling Shoe advertisments.  Hear the crowd roar!

1994_sidishoead

In 1994, Sidi introduced the Sidi Tecno, based off the Genius 2 shoe. Today the Tecno has evolved into the coveted Ergo 2 and the Genius series lives on in the Genius 6.6 Carbon. There’s a little trivia for your group’s next retro ride. You know, the ride where everybody dresses up in bright pastels of neon pink and green? Oh yeah they happen from time to time, check your local listings.



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One Response to “Retro Road Shoe Ads: 1994 Sidi”

  1. Terry says:

    if 1994 is retro then I am really old. My first pair of Sidis had to have soles drilled in the sole to mount the then new Look pedals. I think this was 1984.

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