Tom Boonen dresses Gladiator for Northwave Shoes

Tom Boonen dresses Gladiator for Northwave Shoes

Another trip down shoe ad memory lane…
Northwave shoes just a couple of years ago.
tom_boonen_gladiator_northwave_shoes
Cycling Shoes Online also procured the actual transcript from the photo shoot too. We got it on eBay for a dollar. When we opened the box the seller had included musician Moby’s soul for free.

NorthWave: So, we have this barbaric idea to promote our new shoe and you’d be perfect for it.
Tom Boonen: Do I get to ride an ox?

NW: No, Mr. Boonen, there will be no ox riding. But interesting that you should mention the Roman Empire. We are going to have to ask you to put on this man-thong made from the hide of a Spanish field mouse.
TB: Will my girlfriend like it?

NW: She’ll love it. Sexier than a commercial for Gilette. Now, we are going to need you to put on this Conan suit worn during the filming of all 7 Conan movies. Don’t worry abou the itching. We know it was never washed, but the Terminator doesn’t have any STD’s… at least none we’ve discovered yet. Just take a look at the Kennedy he bangs day and night, there’s nothing wrong with her. The rash which you will see in 2-4 weeks should disappear quickly. And nevermind the scaring, with the power you’ll get from this skin suit one day you might win Paris-Roubaix three times!
TB: OK. So, can I some more product for my hair?

NW: Hairstylist! Sop him up will you?
TB: When are you bringing in the ox?
NW: No oxen, maybe another time.

TB: What’s this white dust in this pocket?
NW: That’s a special gift from the Terminator. NOW FLEX!!

I’d rather see an ad with Boonen’s girlfriend instead.
Note: the poster from the ’98 DBR campaign is NOT Boonen’s girlfriend. We all know Tornado Tom only dates 16-year-old’s.



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