Sidi Shoe Distributor Reduces Retail Prices in United States

Sidi Shoe Distributor Reduces Retail Prices in United States

sidi_genius_roadYou might see something unexpected the next time you are shopping for cycling shoes – lower prices on Sidi. There is planned reduction in overall pricing on Sidi shoes as early as this spring.

Veltec Sports distributes Sidi shoes in North America and plans to offset the turbulent economic climate by lowering prices by 8 to 15 percent. For example the Genius 6.6 Carbon road shoes new price is now $449.99. But all top-end shoes might also drop below the sensitive $500 ceiling.

The price reductions have been made to all carry-over stock as well as the new 2009 model year and it’s big news from one of the most popular and pricey shoe lines in the world.

The announcement comes as shoe companies have launched new shoes this spring. New models of Bontrager, Specialized and Mavic have already hit the shelves in many parts of the United States. But the Sidi price reduction actually reflects the current global economic concerns rather than in response to competitors.

In the past seven years the Italian shoemaker has seen significant gains in the United States but at that same time the value of the euro has greatly surpassed the dollar. In fact between 2002 and the start of 2009 the euro increased by 88 percent. While the dollar has declined Sidi sales have still more than doubled in North America.

Ivan Basso at Sidi Factory

Ivan Basso at Sidi Factory

Manfred Krikke, CEO of Veltec Sports said, “The price reduction is intended to stimulate sell-through and to support our bicycle retailer partners during a tough economy.”

Veltec has been distributing Sidi for more than 30 years and some of the shoe models are designed specifically for American riders. Even though Veltec will not immediately benefit from the change, it anticipates the euro to lower in the remainder of 2009 and wants to pass on the savings now rather than waiting until 2010.

Shop for the
Sidi Genius 5 Road Shoe

and other Sidi’s now.

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One Response to “Sidi Shoe Distributor Reduces Retail Prices in United States”

  1. [...] in North America. Sidi makes the well-renowned Ergo 2 shoe and the Dragon 2 mountain bike shoe. Earlier this year Veltec and Sidi announced a price cut in some of its shoe models to benefit the difference between the Euro and the [...]

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