I’ve ridden Shimano shoes most of my cycling life. Ever since they started making them. I rode Nike shoes too, some even back in the 80s. It’s always been a money thing because Nikes tend to always be about five or ten dollars more. The last pair of Nike cycling shoes I owned was during the Lance Armstrong’s string of Tour de France victories. The year before Nike made a big push back into the cycling world that ended up being short lived. They made these great looking shoes with big yellow swooshes on the straps.
But the bottom line was, all those Nike shoes sucked. I don’t know how Lance won so many Tours on them. Were they for real? I guess when you’re racing on somebody else’s dime you probably get new shoes everyday – like Jordan. And as soon as Lance left racing for the first time so did Nike.
Shimano came out with pretty great shoes as soon as they released them for production. It always amazed me a shoe company, like Nike, couldn’t make a decent cycling shoe when they were a shoe company. And, a bike equipment company, like Shimano, could and does own them in the cycling shoe game.