LOOK, manufacturer of an elite line of clipless pedals and carbon fiber racing frames, has announced that the company will use Alberto Contador in an advertising campaign starting in July 2009. Contador rode the LOOK KéO 2 MAX pedal in this year’s Tour, including a yellow painted version of the superlight...

A fellow rider has a near new pair of Sidi’s for sale. He’s asking $125 plus shipping. If have size 12-13 feet and you are shopping for some Sidi’s check these out on the Serotta board. They might be a bargain.

Today we continue our sought after series, Retro Cycling Shoe advertisments.  Hear the crowd roar! In 1994, Sidi introduced the Sidi Tecno, based off the Genius 2 shoe. Today the Tecno has evolved into the coveted Ergo 2 and the Genius series lives on in the Genius 6.6 Carbon. There’s a little...